Promotional sports apparel

The History of Promotional Products: From Pens to Tech Gadgets

Promotional products have been around for over 200 years and have evolved from simple pens and calendars to high-tech gadgets and personalized apparel. In this post, we’ll take a look at the history of promotional products and how they’ve evolved over time.

The concept of promotional products dates back to the late 18th century when George Washington used commemorative buttons to celebrate his inauguration as the first President of the United States. In the early 19th century, businesses began using promotional products such as calendars, rulers, and yardsticks to promote their products and services.

In the early 20th century, businesses began using more creative and innovative promotional products, such as branded glassware, keychains, and pens. These products were often given away at trade shows and events and were seen as a way to increase brand recognition and loyalty.

In the 1950s and 60s, promotional products became more popular as advancements in printing technology allowed for more colorful and complex designs. Businesses began using promotional products as a way to incentivize customers to buy their products or services. This led to the rise of loyalty programs, where customers could earn points or rewards for purchasing a company’s products.

In the 1990s and 2000s, the popularity of promotional products continued to grow as new technology allowed for the production of high-tech gadgets such as USB drives, power banks, and Bluetooth speakers. These products were seen as more valuable and practical, and were often given away as corporate gifts or employee incentives.

Today, promotional products have become an essential part of many businesses’ marketing strategies. They are used to promote new products, generate leads, and reward loyal customers. In addition to traditional products such as pens and mugs, businesses now use a wide range of products such as branded apparel, phone accessories, and eco-friendly products.

Promotional products have a rich history that dates back over 200 years. They have evolved from simple buttons and rulers to high-tech gadgets and personalized apparel. Today, promotional products are an essential part of many businesses’ marketing strategies and are used to promote products, generate leads, and reward loyal customers. Call Take 2 Promos today to get started with your promotional campaign.